The Short Version: Cornerstone shares and delivers quality men’s room toiletry products to 170,000+ consumers inside the U.K. Its shaving products, cosmetic range, hair-loss treatment options, and subscription bins give males an opportunity to improve their particular day routines and bridegroom on their own to appear and feel their very best. If you are searching for a unique present for a boyfriend, spouse, father, or cousin, it is possible to search Cornerstone’s customized razor handles and deluxe present cardboard boxes for many tactics.
My date and I also was indeed dating just for two months whenever his birthday loomed in the schedule. The guy mentioned I didn’t have to get him anything, but I wanted to display that we cared. Thus I searched websites for something useful, satisfying, and personal. After rejecting polo tops and bottles of cologne, At long last settled on a shaving equipment.
We realized from up-close experience that shaving typically irritated my personal sweetheart’s epidermis, in which he struggled keeping his face silky smooth. I provided him several premium products to help make their daily shaving ritual easier to control, and we also both reaped the pros.
U.K. business person Oliver Bridge created Cornerstone in 2014 to compliment men and provide them the shaving and cosmetic items to look after on their own on an innovative new degree. This company targets men’s convenience, health, and satisfaction.
Over time, Cornerstone has widened the range to incorporate everything males need to take proper care of on their own making on a clean begin to the afternoon. Its on-line racks feature deodorant, hair-loss remedies, lotion, multi-vitamins, mouthwash, plus condoms. Cornerstone operates off a subscription product, so members can modify a delivery schedule and restock their most favorite materials thirty days after thirty days or year in year out.
Foundation features delivered over one million commands so far in 2010, in addition to crowdfunded organization features increased over £8 million.
Vivien Hinds, the PR person for Cornerstone, said the business’s typical buyer is actually a “busy working-man who willnot have time for you to go right to the shop.” These males vary in get older from 18 to 65, plus they enjoy having a good service like Cornerstone in it.
The Cornerstone group sets a lot of idea and energy inside product line. They have designed skincare items that tend to be vegan-friendly and cruelty-free, and’ve developed shaving membership cartons to really make it easier for men to keep their bathroom cupboards stocked with the proper products.
Based on Vivien, 92percent of clients are males, and 8% tend to be ladies who are buying themselves or on behalf of the men inside their everyday lives.
The Luxury Gift Set is among Cornerstone’s most well known things, especially across breaks. The package consists of a personalized chrome razor handle, 6 German engineered shaver blades, pre-shave scrub, and various other delicate skincare items. The present set comes with a voucher for a price reduction on client’s very first subscription purchase. By doing this, the present isn’t only a one-time thing as it can motivate a brand new daily hygiene routine.
The Cornerstone membership is not difficult to handle online. Customers can tailor the time and items to fit their demands, preferences, and schedules.
“You never need to bother about modifying the plan or running out of material or nipping off to the store,” Vivien mentioned. “You’ll be able to totally modify it to your self which only helps make circumstances a lot easier for the members.”
Whether you are providing the man a fully stocked membership box or a shaver handle with his initials upon it, possible search Cornerstone’s line for revolutionary and good ways to indulge yourself or your man. Its totally stocked registration cardboard boxes, personalized shaver manages, and high quality skincare products placed personal comfort 1st.
Cornerstone has over 170,000 users. They utilize foundation services and products regularly and offer useful comments for the staff. The organization prides it self on becoming people-powered â all things considered, it got its start through crowdfunding â and it also incorporates customer comments into the generation process.
While the team aims to launch brand-new pharmaceutical products, it relies on its people to let all of them know very well what direction to simply take and what forms of items will resonate with regards to client base.
“I definitely like this business. First-class products and customer care is the best.” â Trustpilot article on foundation
“We utilize our people to try services before we launch them,” Vivian demonstrated. “Thus, we know when we do produce the final product, we’re creating a thing that the customers want â not what we want or other individuals want. It really is entirely member-focused.”
Numerous Facebook evaluations reflect the satisfaction included in the products. “the items themselves are brilliant,” said Stephen A. “i am proud to state I’m an element of the Cornerstone client base, and that I’ll be ordering more of items in my own subsequent box!”
Another Facebook customer stated Cornerstone’s shaver is his all-time favorite. “I’ve been shaving for 32 decades, and I can rather with confidence say, with no hesitation, that the shave making use of the Cornerstone ended up being many comfortable and fulfilling shave I ever had,” he stated. “i am positively delighted using my choice, a decision well-crafted, albeit any I wish I’d made way back when.”
Also, 74percent of Trustpilot reviews price foundation as exceptional, and another 15% say they are fantastic. “very energizing to own a business enterprise that values support service,” John penned. “Kindly continue the good work, Cornerstone, and you may have our business for a long time.”
Earlier in the day this current year, Cornerstone established treatments for impotence problems and alopecia. Seeking the future, the team intends to continue steadily to assist men in the united states by additional expanding their unique number of health and wellbeing products for men.
Foundation at this time has many projects in the offing, yet it will continue to hear consumers to create brand-new tactics and exhilaration. “We make use of the members’ feedback every step regarding the way,” Vivien told all of us. “We listen, we adapt, therefore allow members feeling heard and appreciated.”
Oliver Bridge started Cornerstone in July 2014 because he desired to generate men’s morning shaving regimen less of a pain. He sat down at his dining room table and came up with an agenda to get high-quality skin-care and shaving products inside hands from the busy Londoner.
Thanks to the energy of crowdsourcing, their business expanded fast and turned into probably the most prominent and respectable self-care item suppliers from inside the U.K.
Today, Cornerstone provides a group of 24 enthusiastic and vibrant people who are excited about their purpose.
“its the business to get results for,” Vivien informed us. “We’re people-powered, therefore we have actually a great customer support team and great energy.”
Vivien worked at Cornerstone for nearly three years, and she mentioned she enjoys the work-hard, play-hard culture on company. Foundation arranges social activities, such as regular happy hrs and mini-golf competitions that get every person chuckling and achieving a lot of fun inside their back several hours.
Associates have the mobility to create their very own several hours and home based on occasion. There’s no hierarchical administration program. As an alternative, folks are reliable to obtain their work done.
The office preserves an agreeable environment with music playing into the background while every person works on view design. Sometimes the company produces steak lunches and other snacks to boost morale. During significant activities competitions, the Cornerstone team usually takes their particular laptops inside kitchen, put up a projector, and see the match even though they work.
“It is a very fantastic tradition and planet to be in,” Vivien mentioned. “Because we are reasonably little, you can view your effect and exactly how your projects assists the organization. Most people are known for hard work and.”
Sometimes it may be difficult to find an excellent present for an important various other. Should you want to consider outside the polo-shirt box and give him something he will utilize everyday, you should think about ordering Cornerstone registration package regarding special guy that you experienced.
A Cornerstone shaving package is an enjoyable gift idea given that it allows guys to enhance their unique shaving experiences. My personal boyfriend appreciated my initiatives to pamper him on their birthday celebration, and he started using pre-shave and aftershave services and products to relieve razor burn from their skin. In a few days, the guy seemed better, smelled better, and believed better.
Foundation supplies a range of luxury toiletry what to help men hunt their very best on the then date night. About quality skincare, this company delivers the products.
“A huge focus for people is making certain the people are content,” Vivien said. “nowadays individuals are therefore active, so we perform whatever we could to make their particular alive easier by automating the toilet for males, whilst continuing to develop top-notch services and products.”